Nice to see the mainstream media running a positive story about China IP. Not something you see too often. This one is in Businessweek and it describes video file sharing site Youku’s efforts to go legit by: taking down unauthorized copyrighted works; making distribution deals with content owners; and getting into the sponsored webisode (short content) biz.
FYI, Youku is not the only Chinese site that is cleaning up the IP infringement; although there have been bumps in the road (e.g. Baidu and its ongoing fight with Chinese writers), a great deal of progress is being made. As I’ve written before, a combination of factors has pushed these sites to become better IP citizens.
For the video file sharing sites, an offshore listing (or anticipated listings) is probably the most significant factor. These days, you can’t be a public company in the US while basing your business strategy on infringement-motivated web traffic.