The Chinese huge screen movie system, DMAX, which has autonomous intellectual property rights, was formally put into operation in domestic cinemas on April 15, China Business Radio reported.
The system adopts a 20 meter wide and 12 meter high screen to show 2D and 3D films. The new system ends the foreign monopoly in the huge screen movie field, such as the Canadian IMAX, and will thus lower ticket prices.
With the help of Avatar and Transformers 3, IMAX has developed rapidly in China, settling 37 IMAX screens in the country’s cinemas, but some small and medium sized cinemas are wary of its high cost.
“The successful establishment of the Chinese huge screen movie system will end the foreign technique and its brands monopoly,” director of China Research Institute of Film Science & Technology Yang Xuepei said, “The Chinese huge screen will not cash in on patent.”
Barf. Although I am interested in China innovation, the crowing about “autonomous IP” is so mixed up with the chest thumping that it makes me queasy. High ticket prices from a monopoly can be a bad thing (although this is one reason why China has price controls in some sectors), but here it seems that the real issue is the modifier “foreign.” In other words, a domestic monopoly would be A-ok, but a foreign one is intolerable.
That last line is interesting too. DMAX will not “cash in on patent.” Of course it will, if given the chance. I wonder if this guy Yang really believes that Chinese companies never use IP offensively against the competition (and then jack up prices). If not, he really needs to get out more.
Note: Aside from that ridiculous language, I must admit that I was in a bad mood when I read the article because of its close proximity, on the China Daily web site, to an ad for “Helen Keller” brand sunglasses. Sounds like something you’d see on Family Guy, but no, it’s an actual company here. So we got that going for us in China, which I think is really bad karma.