Neither a Drunkard Nor a Pirate Be
Diageo finally won its case against Blueblood this week in Shanghai court. The unfair competition case was a fairly straightforward one, involving similar packaging, including color and style, misleading ads, and so forth. Diageo had earlier prevailed in what I believe was an administrative action, for which Blueblood paid a fine.
Nothing ground-breaking here, although the famous "Jonnie Walker" brand will get this in the news.
Why am I talking about it? The local copycat brand was "Polonius," and I couldn’t pass up the opportunity for a nice literary allusion (see post title). I’m a lawyer, but I also went to a liberal arts college . . .
More details on the case here.
