http://www.chinahearsay.com/fiat-apologizes-to-china-over-tv-ad/ China law, business and economics commentary Wed, 08 Feb 2012 20:24:36 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.chinahearsay.com/fiat-apologizes-to-china-over-tv-ad/comment-page-1/#comment-42353 John Tantillo "The Marketing Doctor" Thu, 26 Jun 2008 14:41:15 +0000 http://www.chinahearsay.com/?p=676#comment-42353 I think we’re seeing the future of branding and advertising. I’ve spoken about how increasingly fragmented the advertising terrain has become. Companies and products that want to stand out have got to make a racket and one way of doing this is designing advertising and marketing campaigns that get talked about and take on a life of their own. There is probably no better way of doing this than offending one group’s sensibilities while re-enforcing and complimenting another group’s. The Fiat ad does this since it was intended for airing in Europe where Free-Tibet sentiment is high. In the European market, the ad’s message is sure to resonate and build visibility and goodwill for the Fiat brand.

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