Apple vs. Proview: Media Reports Fictitious Settlement Progress

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Just in case you read about this in either Xinhua, Global Times or China Daily, please do not think that anything has actually happened in the iPad trademark dispute, or at least anything that can be verified. Here’s what was reported:

Pragmatic progress has been made in the dispute between Proview Technology (Shenzhen) and Apple Inc over use of the iPad trademark, according to an attorney for Proview (Shenzhen).

“We feel that the attitude of Apple Inc has changed. Although they expressed that they were willing to negotiate, they have never taken any action before. But now, they are having conversations with us, and we have begun to consult on the case,” said Xie Xianghui in an interview with Xinhua on Sunday.

Proview’s lawyer is not only hopelessly biased, but he has not exactly been the font of accurate information during this dispute. This guy is an advocate, which is his job. He is not there to give the truth to the media.

And then there’s this, the only other source of “new” information or opinion in the entire piece:

The possibility that Proview will win the lawsuit is very high, but it may take years to get the compensation, said Li Xiaoning, a lawyer specializing in intellectual property rights cases.

Good God. First, who the hell is this guy? Second, why are they asking an IP lawyer who may not know anything about the underlying contract dispute? As I’ve said many times before, the case in the Guangdong High Court is a commercial dispute, not an IP case. Third, why does he think that Proview will win? A hint as to his reasoning would be helpful, even a little one.

Look, settlement negotiations might be going along swimmingly, but that’s not the point. Before that can be reported as fact, someone needs to actually do a bit of journalism.