You recall the fun and games when the Chinese media went after Apple as part of the Consumer Day “celebrations,” right? CCTV led the charge, followed by various Op/Eds and in-depth reporting on the U.S. MNC’s product warranty policy. Whether Apple was in violation of the law or not, it certainly was slammed upside the head with a great deal of negative PR, which made fanboys around the world cry “Leave ‘em alone already!”
When the perception is that Apple has been unfairly targeted, it means, among other things, that the next time someone criticizes Apple in China (by “someone,” I mean an official someone), it will look like a continuation of a witchhunt. To some degree, I think Apple, at least for a few more months, has a bit of a free pass when it comes to China attacks, at least in the eyes of folks offshore and probably local cultists.





